Prosushi is a Japanese cuisine delivery known for its comprehensive quality control. We have given a slight retouch to its logo and guided the brand towards exclusiveness and eco-friendliness by means of custom-designed visual elements.
Our primary challenge was to improve brand perception within the limits of the existing logo by updating its form and typeface. Moreover, a new eco-friendly menu has been created featuring sumo wrestler artwork and imitation of rice paper. Beyond that, new visual elements have been developed for corporate transport, staff uniforms, gift certificates, New Year gift magnets, banners, and interior design.
Above all, we have made a progress towards a full-scale brand redesign by implementing stepwise changes. Within three years of our collaborative work, Prosushi founders have expanded the business by opening two new restaurants in the city.
Renovated logo version and a key visual
Corporate transport execution
Photo editing for the restaurant interior