Podmoga.by was founded by one of the largest online hypermarkets in Belarus 21vek.by in order to increase customer loyalty and extend the existing offer. Our challenge was to develop a simple name that encompasses the essence of the new service and a logo that is easy to recognize. “Podmoga”, which is Russian for “help”, ultimately acquired a character executed in yellow, referring to a well-known yellow toolbox. Incidentally, the project was frozen, although the client considers restarting it.
A character in action
Speed and efficiency are key features of Podmoga.by
Logo block: a character and a logo
Identity in process: full and short versions