Yellow man races to rescue: a name, a logotype and a character for a Belarusian installation service Installation Service was founded by one of the largest online hypermarkets in Belarus in order to increase customer loyalty and extend the existing offer. Our challenge was to develop a simple name that encompasses the essence of the new service and a logo that is easy to recognize. “Podmoga”, which is Russian for “help”, ultimately acquired a character executed in yellow, referring to a well-known yellow toolbox. Incidentally, the project was frozen, although the client considers restarting it.

A character in action

Speed and efficiency are key features of

Logo construction

Logo block: a character and a logo

Identity in process: full and short versions