Tested by northerners: a trademark for a Belarusian hardware manufacturer

Nordo Roofing and Fence Systems

While working in metal industry, you always risk succumbing to stereotypes and creating an extremely brutal and soulless brand, just like thousands of others. Nordo is an example of rising above the conventional approach and finding its own voice on a competitive CIS market.

Nordo logotype encompasses emotions and colors, and even an eskimo character; it bears no resemblance to competitors' logotypes. It is designed for consumers who need just a little help and a sincere advice, as they are having a hard time choosing a roof or a fence. Besides, this logotype depicts the principle of metal roofing and fencing construction: separate elements connect and form solid and reliable structures. Each product category is assigned an individual color.

In addition to basic elements of verbal and visual brand identity, we have developed a slogan “Tested by North!”, a principle of creating product names in each product category and a comprehensive style guide. Nordo has been introduced to the public at the international construction exhibition STROYEXPO that brought together more than 200 companies from 15 European, Asian and CIS countries.

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