Darya Loban started her career in 2010 in one of the local branding studios; two years later she was employed by Salmon DDB, a full-service advertising agency associated with DDB Worldwide Communication Group. Her core responsibilities included supervision of the McDonald’s brand; shortly after she was appointed to the position of Senior Copywriter and Strategist. In December 2015 Darya along with her business partner Alexey Shklianko have founded a portable branding studio On Foot.
Darya holds a Bachelor degree in Journalism and Public Relations; in 2009 she was honored with Lee Iacocca scholarship to participate in Global Village for Future Leaders of Business and Industry program at Lehigh University, USA. Currently she is a Board Member of an International Exchange Programs Alumni Club and a constant speaker at the Mint Lion International Advertising Exhibition, a speaker and jury at the Adnak Advertising Festival, and a columnist at one of the major media on advertising and marketing in Belarus Marketing.by.
Photo: Aliaksandr Zhdanovich / Journalistic agency "Tarantiny i syny" / Tarantino.by